= First printing in this format, printed at the Chiswick Press out of the Golden type designed by Morris for the Kelmscott Press. The lecture was delivered by William Morris at Burslem Town Hall on October 13, 1881. = "Chiswick Press was established in the printing shop of Charles Whittingham (1767-1840) in 1787. Although the press moved on a few occasions, it operated for the most part in London, England. Chiswick Press became influential in English printing and typography and, most notably, published some of the early designs of William Morris. The press continued to operate until 1962. The high quality that Chiswick Press brought to English printing became the craft's gold standard in the U.K. Chiswick Press was a trade printer - Great Britain's finest - servicing publishers (it became the most in-demand print shop of nineteenth century England), but its influence extended beyond job work. It played an important role in the development of the Private Press movement, which strove to meet and exceed the mastery of the Chiswick Press. They printed many of William Morris's early books, and the great printer and designer, Emery Walker, a founding father of the Arts & Crafts movement who established the Doves Press with T.J. Cobden-Sanderson in 1900, used the Chiswick Press to print an edition of Burns' The Pied Piper of Hamelin in 1889. The Chiswick Press printed books for the Riccardi Press, the Folio Society, Boar's Head Press, etc." (S.J. Gertz on Booktryst). Boards slightly soiled; small inkstain to boardedge and part of bookedge; lower corners worn.