Under the new authorial leadership of Alston W. Purvis, Meggs History of Graphic Design, Fourth Edition offers hundreds of full color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations. Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition s historic account is an extraordinary panorama of people and events, including: The Invention of Writing and Alphabets Medieval Manuscript Books The Origins of Printing and Typography Renaissance Graphic Design The Arts and Crafts Movement Victorian and Art Nouveau Graphics Modern Art and Its Impact on Design Visual Identity and Conceptual Images Postmodern Design The Computer Graphics Revolution A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again