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Iliyana Stareva - The Impact of Social Media on the PR Industry
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Schrijver: | Iliyana Stareva |
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Titel: | The Impact of Social Media on the PR Industry |
ISBN: | 9783656512578 |
Uitgever: | Grin Publishing |
Bijzonderheid: | 2013 132pp Paperback / softback |
Prijs: |
€ 54,60
Gratis
|
Meer info | Flaptekst Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Plymouth, language: English, abstract: The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and media channels as well as new opportunities for communicating with clients and businesses. The main reason for this is the emergence of social media networking which enabled customers to easily and quickly engage in a two-way communication process with companies. For businesses on the other hand this represents a huge challenge of how to effectively handle the new forms of engagement so that they now realize the increasing importance of Public Relations as an organisational function. However, social media is still a big challenge for the PR industry itself. That is why the project aimed to research this new development and find comprehensive insights into what exactly happened and how should PR practitioners better approach new media opportunities. |
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