Flaptekst

Virtually every business in the world attempts to create the best and most inclusive customer experience. High-end client service is, rightfully, seen as a source of sustainable competitive advantage. Every business approaches this goal in a unique way, but many of them fail to achieve it. In short, they fail to translate their actions into progress. In Shift: Transform Motion into Progress in Business, a team of expert strategy and marketing executives share a variety of ways to create the superlative customer experience that accelerates business growth. The authors link three straightforward themes that businesses must connect to create a seamless ecosystem for success: a clear vision with clear measures of performance, a team with an aligned purpose, and a deep understanding of the marketplace. Eschewing the notions of silver bullets and quick fixes, this book focuses on enabling the meaningful transformation of organizations from slow and unwieldy to agile and fast. Emphasizing that motion does not necessarily equal progress, Shift explores ways to achieve organizational goals by starting with the end in mind and actively seeking out and measuring a company's progress. Shift is a can't-miss book that belongs in the libraries of executives, managers, and other business leaders seeking to drive long-term customer engagement and differentiate their businesses from their competitors. It is filled with compelling anecdotes from industry leaders that will help leaders continually invent the future they're taking their companies into. It's also an essential resource for business development professionals and members of innovation teams attempting to grow their organization.