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Petersen, Melody - Our Daily Meds - How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
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| Schrijver: | Petersen, Melody |
|---|---|
| Titel: | Our Daily Meds - How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs |
| ISBN: | 9780312428259 |
| Uitgever: | St. Martins Press-3PL |
| Bijzonderheid: | 2009 444pp Paperback / softback |
| Prijs: |
€ 28,90
Gratis
|
| Meer info | Annotatie Reveals how pharmaceutical companies have used slick marketing techniques to promote dangerous medications to American physicians and consumers, examining how the industry has transformed the practice of medicine and damaged American life. Reprint Flaptekst An angrily illuminating (The New York Times) exposé of Big Pharma's corrupting influence in America todayIn the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that cure them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become. |
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