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by Philip J. Kitchen (Author), Don E. Schultz (Author) - Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
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| Afbeelding: |
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|---|---|
| Schrijver: | by Philip J. Kitchen (Author), Don E. Schultz (Author) |
| Titel: | Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century |
| ISBN: | 9780333926390 |
| Uitgever: | Palgrave Macmillan; 2001 edition (September 4, 2001) 9780333926390 |
| Bijzonderheid: | geb. hardcover met omslag 410pp. goede staat, schaars ! |
| Prijs: |
€ 29,90
€ 4,00
|
| Meer info | Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations. |
| Boek bekijken | |
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