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Campbell, Andrew - A Sense of Mission
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| Schrijver: | Campbell, Andrew |
| Titel: | A Sense of Mission |
| ISBN: | 9780091746131 |
| Uitgever: | Ashridge |
| Bijzonderheid: | 1990, Hardcover, The Economist Books, Hutchinson |
| Prijs: |
€ 10,00
€ 5,75
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| Meer info | Boek is in zeer goede staat. Handtekening auteur op schutblad, naam en datum notatie. Campbell, a founding director of Britain's Asbridge Strategic Management Centre, and Boston University economist Nash ( Good Intentions Aside ) here extol the benefits of a well-postulated and well-promulgated corporate mission statement. According to the authors, who surveyed management practices at 1500 major firms, a code articulating a company's purpose, strategy, professional standards and social values makes employees more loyal and management more focused and consistent in its decision-making. Just such a statement, the authors recall, helped Johnson & Johnson recover consumer confidence after several people died in 1982 from taking poisoned doses of its Tylenol pain reliever. A "sense of mission" that gave official priority to passengers' convenience and comfort brought an earnings turnaround to British Airways; Borg-Warner's creed stressed the company's specific obligations to shareholders, employees, customers, suppliers and society in general. Other case histories focus on Disney, Honeywell, Ford and Price Waterhouse. |
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