In a world where competitive advantage is temporary at best - and illusory at worst - there is nothing more important to the business enterprise than creating a robust strategy and executing it with speed. In The System, Terry Waghorn illustrates this universal theme through an action-packed adventure.
Based on extensive research and application of its core strategic framework, The System presents a practical model that any business or individual can employ to achieve - and sustain - a competitive edge: focus (identify your unique strengths), fortify (stake out and defend your position), and foster futurity (always stay a step ahead of your competitors). Drawing from Waghorn's experience in advising top business leaders around the world, Vie System offers powerful insights on how to read the competitive landscape and then shape it to your advantage.
These themes play out through a gripping story that pits business executives Tim Hunt and David Atkinson against a variety of obstacles and threats. Tim and David are on the brink of a business breakthrough that promises to save David's lumbering old-economy behemoth, Quenetics - and catapult it into a league all its own by applying Tim's revolutionary "intelligent agent" technology- But as rumors of their killer app begin to spread, they become the target of a cunning rival, who will stop at nothing to thwart their plans. A host of unsavory business rivals, as well as Shannon, David's sultry sister and major Quenetics shareholder, round out a long list of possible suspects behind the intrigue and foul play.