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The pin-up girl: that fresh-faced “girl next door” who inspired our boys to prevail in the face of insurmountable odds during World War II, is an enduring American icon. Glamorous yet attainable, the pin-up served to remind soldiers of home and hearth while stationed overseas.

Perhaps no pin-up artist was as critically acclaimed, professionally successful, and wifely influential as Gil Elvgren. His artistry graced magazines such as the Saturday Evening Post, Cosmopolitan, and Redbook. Elvgren’s illustrations appeared in ads for products as diverse as Coca-Cola, General Electric, and Schlitz Beer. His pin-up girls were featured on mutoscope cards sold in vending machines before the war and then on calendars found hanging in service stations and in barracks around the world.

The Pin-Up Pop-Up Book: The Art of Gil Elvgren gives this pioneering artist’s pin-up work the lush treatment it deserves. For the first time, every voluptuous curve of these young lovelies springs to life in spectacular three-dimensional form. Designed to showcase the action depicted in many of the Elvgren girl pin-ups, The Pin-Up Pop-Up Book delivers with illustrations highlighting a career spanning more than forty years.

With a new generation of women and men embracing the pin-up as a true art form, the time is right to honor an acknowledged master of the genre. The Pin-Up Pop-Up Book: The Art of Gil Elvgren will titillate and delight both the uninitiated and the devoted fan.