Business stagnation is the underlying fear in many successful companies, but if the processes of development, production and marketing continue in the same channels, the basis for continued success slips away. This book shows how to set up, organize and control the individual's ability to make imaginative and soundly-based decisions.

Solving problems and implementing the solutions require a controlled approach to ideas generation, their logical analysis and application. Creative analysis emphasizes how logical and creative thinking are related in individual and group problem-solving activities. Achieving a balance between these two processes is vital to ensure an output of ideas which can be successfully harnessed and implemented.

The book is in two parts giving a detailed practical introduction to the mechanics of idea generation and problem-solving methods, supported by a wide selection of case studies illustrating the techniques. Part One discusses and assesses both individual problem-solving procedures-redefinitional, restructuring and decision aid-and group techniques-brainstorming and synectics activities. Part Two presents twenty three case studies of creative problem solving in a variety of environments, for example, marketing, market research, R and D, training, OR and urban transport, which highlight the conscious use of creative analysis and the underlying principles. Examples of case studies discussed are 'Inventing a process for monitoring effluent'; 'A search for new business opportunities' and 'Diversification within a small, fast-growing company'.

This book enables the reader to apply the techniques of Part One to his own situation and improve his problem-solving skills as an individual and as a member of a team.