Roger Ortuño Flamerich - Feedback: Direct and interactive mark
| Schrijver: | Roger Ortuño Flamerich |
|---|---|
| Titel: | Feedback: Direct and interactive marketing |
| ISBN: | 9788496774322 |
| Uitgever: | Index Books, Spain |
| Bijzonderheden: | Goed, 2008, Paperback, 187p |
| Prijs: | € 20,00 |
| Verzendkosten: | € 3,50 (binnen Nederland) |
| Meer info: |
'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
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