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THE ESSENTIAL GUIDE FOR BECOMING AN INBOUND ORGANIZATION This book is about the principles, ideas, and tactics we see people successfully adopt that transform organizations into strong, enduring customer-centric businesses that are adept at building relationships that create competitive advantage. An inbound-focused business creates an amazing culture that treats employees and customers like human beings. This book reveals the beliefs, principles, and strategies of these successful inbound organizations so that you can transform your organization into one too. The book is intended to help leaders apply Inbound practices across an organization and instill a new, more holistic way of thinking about the entire business. This book is not just about marketing or sales, but how all departments fit together to deliver what buyers want today while creating a culture that fosters sustained success. --FROM THE PREFACE This terrific and prescriptive new book will help you build a business that delivers extraordinary experiences for your employees and for your customers. Because (spoiler!): Those things are connected! --ANN HANDLEY, Wall Street Journal bestselling author of Everybody Writes While many companies talk a good game, very few have the organizational discipline or skills to deliver on the promise of an inbound, customer-driven culture. It's exciting to see the core principles addressed in a concise and highly readable handbook. --ADELE REVELLA, author of Buyer Personas (Wiley), a Fortune magazine Best Business Book for 2015 Thousands and thousands of businesses are attempting 'inbound marketing' these days but the sad reality is very few truly live it in every aspect of their business. And because of this, most never come close to reaching their potential in the digital age. But this is exactly why Inbound Organization is such a critical read. From culture to strategy to sales and technology, it will give you the tools and framework you need to not just 'do' inbound, but become great at it as well, ultimately impacting every facet of your organization in the process. I would HIGHLY recommend this book to any CEO, CMO, or business leader looking to reach their true potential as an inbound organization. --MARCUS SHERIDAN, author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Wiley) Go to www.inboundorganization.com for free bonus content.