This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.
The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.
Features new to the second edition
· Focus on utilising new technologies
· Inclusion of relevant Internet addresses
· Advice on use of on-line surveys
· Worked examples and case studies have been updated
· Additional worked examples and diagrams
· Fully revised section on research strategies
Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem.
Authors-
Dr Mark N K Saunders, Head of HRM Research Centre
Dr Philip Lewis, Principal Lecturer in HRM
Dr Adrian Thornhill, Head of Department of HRM
All teach at Gloucestershire Business School, Cheltenham & Gloucester College of Higher Education.