Summary:
Color is playing an increasingly important role in global visual communication. More than ever, color is being used consciously to give design, campaigns and brands their own style. It is all the more surprising that there are hardly any publications that take into account today's changing perception and use of color.

Color, or more precisely a color temperature, is technically defined by the unit "Kelvin". The book Kelvin shows the possibilities offered by the conscious use of color. Each chapter corresponds to a color: green, red, blue, yellow, orange, supplemented by the achromatic "colors" black and white.

The comprehensive book contains mainly current, high-quality design work and documents outstanding projects from photography, illustration and product design that use color in a special way. In addition to illustrations of clear and unambiguous color assignments, there are also more complex and playful examples that show contemporary color combinations. In this way, the subject of color is conveyed to the reader in an instructive but also associative and experimental way.

At the beginning of each chapter, the selected works are classified through essays or interviews. The book also explores topics such as classical color theory, the perception of color in different cultures, and the impact of color in brand management.

Kelvin offers both comprehensive utility and inspiration for professional users, as well as for creative professionals in the fields of fashion, interior design, lifestyle, or art.