Taylor, David - Never Mind the Sizzle...Where's the Sausage? Br
| Schrijver: | Taylor, David |
|---|---|
| Titel: | Never Mind the Sizzle...Where's the Sausage? Branding based on substance not spin |
| ISBN: | 9781841127699 |
| Taal: | Engels |
| Uitgever: | Capstone |
| Bijzonderheden: | Goed, Paperback, 162p |
| Prijs: | € 6,50 |
| Verzendkosten: | € 4,50 (binnen Nederland) |
| Meer info: |
Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to:\n\n\n1. Cut through the bull and buzzwords and discover how branding can create growth, not hot air.\n\n\n2. Get deep insight into y our consumers without breaking the bank on expensive research.\n\n\n3. Create a big brand idea that makes your marketing more effective.\n\n\n4. Get your boss on board by bringing to life your vision and selling its value.\n\n\n5. Win your consumer s heart and mind by creating a potent mix of product \"sausage\" and \"emotional sizzle\".\n\n\n6. Stand out from the crowd by using every bit of your marketing mix to differentiate your brand.
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