Rohit Bhargava 49200 - Personality Not Included Why Companies L
Schrijver: | Rohit Bhargava 49200 |
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Titel: | Personality Not Included Why Companies Lose their Authenticity- And How Great Brands Get It Back |
ISBN: | 9780071545211 |
Taal: | Engels |
Uitgever: | |
Bijzonderheden: | Goed, Gekartonneerd, 300p |
Prijs: | € 17,50 |
Verzendkosten: | € 4,50 (binnen Nederland) |
Meer info: | Reveals the marketing potential of storytelling in an advertising strategy, explaining how trend-setting companies are repositioning their brands on blogs and on social networks while applying a strategic emphasis on projecting a corporate personality best suited to winning customer loyalty. |
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