Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest - a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses. Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to: Increase sales by 10 to 50% by sharpening customer communications - not by spending additional money; Transform business offerings to enjoy a higher profit margin; Take charge of their future by increasing their skills at identifying and exploiting business opportunities; What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups. Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer brain trust for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book - a $500 value) which will allow crucial analysis for their business. Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.