This text is an introduction to the fundamental technical skills and structural concepts of film and video production. This text is a comprehensive treatment of the production process from pre-production through post-production. It also provides a mix of aesthetic principles balanced with directing and production techniques. Features: * The aesthetic principles, which draw students to the field, are well-balanced with practical applications and techniques. * The comprehensive coverage includes both producing as well as the mechanics of production. * The text is organised to parallel the production process emphasising a doing/learning approach to the course. * Film and video are presented as distinct but overlapping fields. The text provides details specific to both fields. * The text combines the author's depth of experience teaching production, scriptwriting, and cinematic studies (theory and history). * This first edition has a complete pedagogical framework including exercises for individuals and groups, boxed examples, student work examples, definitions, illustrations, and checklist summaries for content mastery. * The author's real-world experience in producing, writing, directing, editing, production management, story editing, and script consulting (including legal consultation) are balanced with scholarly participation across cultural lines derived from working in Canada, The Netherlands, India, Germany, Australia, and Spain.