‘ Anyone who reads this book carefully will be far better equipped to take advantage of the unexpected and far less likely to make the same mistakes again.’ Sir Martin Sorrell, CEO WPP ‘Simon Waldman offers sensible advice, grounded in business reality and fuelled by real insight into what the internet can and can't do.’ Luke Johnson, chairman of Risk Capital Partners and the RSA ‘Simon Waldman really understands the internet. He shows a profound grasp of the options open to businesses that have been disrupted by the internet. The end result is a book full of sound strategic and operational advice.’ Paul Myners, former chairman of Marks & Spencer There’s been a change in the rules. Digital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and entrepreneurs have emerged, and how they’ve capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turnaround of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of reinvention. This change isn’t going to be quick and it isn’t going to be easy. But if you want your company to survive, you have no alternative.