To be successful, a portfolio must display a designer's understanding of design and ability to solve graphic problems. This essential resource shows both students and pros how to put a winning portfolio together.

A practical guide for compiling a portfolio offers examples and assignments for newspaper design, retail design, book jackets, political posters, record packages, magazine design, and promotional design

160 pages

PAULA SCHER
Lives and works in Washington and New York, USA
Education
1970 BFA, Tyler School of Art, Temple University, Phildelphia 2001 Doctor of Fine Arts Honoris Causa Corcoran College of Art and Design,
Washington DC
2008 Maryland Institute College of Art, Baltimore
Selected Solo Exhibitions
2012 Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers, (two-person exhibition) Philadelphia Museum of Art
2012 MAPS: Paula Scher, Bryce Wolkowitz Gallery, New York, NY
2007 Paula Scher: Recent Paintings, Maya Stendhal Gallery, New York, NY
2006 Paula Scher: The Maps, Maya Stendhal Gallery, New York, NY
2005 The Maps: Recent Paintings, Maya Stendhal Gallery, New York, NY
2005 Collection d’Affiches les Silos, la Maison du Livre et de l’Affiche, Chaumont, France
2002 The Master Series: Paula Scher, Visual Arts Museum at the School of Visual Arts, New York, NY
1999 Paula Scher, Temple Gallery, Tyler School of Art, Philadelphia
1999 Type Is Image, DDD Gallery, Osaka, Japan
Selected Group Shows
2013 London Original Print Fair, TAG Fine Arts, Royal Academy, London
2013 Contemporary Cartographies, Lehman College Art Gallery, New York, USA
2012 London Original Print Fair, TAG Fine Arts, Royal Academy, London
2011 The Art of Mapping, TAG Fine Arts, London, UK
2011 London Original Print Fair, TAG Fine Arts, Royal Academy, London, UK
2011 London Art Fair, TAG Fine Arts, Islington, London, UK
2007 Notes on Utopia, Maya Stendhal Gallery, New York, NY
2006 The Daily News, Boise Art Museum, Boise, ID
2005 Noires-Noirs/The Black Show, Bleu Acier Gallery, Tampa, FL
2005 Community of Artists: 50 Years of The Public Theater, The New York Public Library for the Performing Arts, Dorothy and Lewis B. Cullman Center, New York, NY
2005 Design of Dissent, Visual Arts Museum at the School of Visual Arts, New York, NY
2005 Repetitions, Maya Stendhal Gallery, New York, NY
2005 The Daily News, Salt Lake Art Center, Salt Lake City, UT
2005 The Daily News, Nicolaysent Art Museum and Discovery Center, Casper, WY
2004 Ballpoint, The Gallery at Pentagram, London, UK
2004 Pentagram: A World of Typography, Klingspor-Museum Offenbach, Offenbach am Main, Germany
2004 Graphic Design of Three Continents, Tehran Museum of Contemporary Art, Tehran, Iran
2004 National Design Triennial: Inside Design Now, Cooper-Hewitt, National Design Museum, New York, NY
2002 What Is Design Today? The Design Center at Philadelphia University, PA
2002 US Design, Memphis Brooks Museum of Art, Memphis, TN
2002 US Design 1975 – 2000, Museum of Arts and Design, New York, NY
2001 Women Designers in the USA, 1900 – 2000: Diversity and Difference, Bard Graduate Center for Studies in the Decorative Arts, New York, NY
2000 Graphistes Autour du Monde (Graphic Artists Around the World) Mois du Graphisme d’Échirolles, France
1998 Unrolled: Great American Poster Design 1980 – 1998, Castellani Art Museum of Niagara University, Buffalo, NY
1997 Mixing Messages: Graphic Design in Contemporary Culture, Cooper-Hewitt, National Design Museum, New York, NY
Selected Awards
2006 TDC Medal, Type Directors Club
2001 Medalist, American Institute of Graphic Arts
2001 Doctor of Fine Arts Honoris Causa, Corcoran College of Art and Design
2000 Chrysler Award for Innovation in Design
1998 Art Directors Club Hall of Fame
Public Collections
Bibliothèque Nationale de France, Paris | Centre Georges Pompidou, Paris | CitiBank|Cooper Hewitt, National Design Museum, New York | Denver Art Museum | Israel Museum, Jerusalem | HSBC-Premier | Klingspor-Museum Offenbach, Offenbach am Main, Switzerland | Les Silos, la Maison du Livre et de l’Affiche, Chaumont, France | Library of Congress, Washington DC | Microsoft Art Collection | Musée de la Poste, Paris | Museum für Gestaltung Zürich | Museum für Kunst und Gewerbe, Hamburg | Museum of Modern Art, New York | Die Neue Sammlung Staatliches Museum für angewandte Kunst, Munich | Plakatmuseum am Niederrhein, Emmerich, Germany | San Francisco Museum of Modern Art | The Public Theatre, New York
Private Collections
Edward S. Weil, Chicago | John C. Waddell | Mr and Mrs Joseph Lebon, Belgium | The Merrill C. Berman Collection | The Sackner Archive of Concrete and Visual Poetry | Turnberry Associates, Florida
Books, as Author of Co-author
Scher, Paula, Make It Bigger, New York: Princeton Architectural Press, 2002.
Pentagram Partners, eds. Pentagram Book Five, New York: The Monacelli Press, 1999
Gibbs, David, ed. Pentagram: The Compendium, London: Phaidon Press, 1993.
Scher, Paula, The Graphic Design Portfolio: How to Make a Good One, New York: Watson-Guptill, 1992.
Scher, Paula, The Honeymoon Book, New York: M. Evans & Co., 1981.
Scher, Paula and Stan Mack, The Brownstone, New York: Pantheon Books, 1973.
Articles, as Author
‘A New Brand Image for the US,’ Monocle (London) September 2007, pp. 55-56
‘5x5 = 25,’ Creative Review (London) March 2005, pp. 78-79
‘All the News That Fits,’ PRINT (New York) January/February 2004, pp. 45-53
‘Answers to Authorship,’ Creative Review (London) March 2001, p. 31
‘Defective Equipment: The Palm Beach County Ballot,’ The New York Times, November 11, 2000, p. A27
‘The Devaluation of Design by the Design Community’ A/GA Journal of Graphic Design (New York) Vol. 11, No. 4, 1993, pp. 3-5
‘The Boat,’ PRINT (New York) March/April 1993, pp. 113-114
‘Over There, You Are What You Eat: An American Designer in London Ponders the Pudding,’ A/GA Journal of Graphic Design (New York) Vol. 11, No.1, 1993, p. 6
‘Rashomon in the Record Business,’ A/GA Journal of Graphic Design, (New York), Vol. 11, No. 1, 1993, p. 6
‘The Dark in the Middle of the Stairs,’ Graphis (New York) November/December 1989, p. 19
‘The Right Face,’ A/GA Journal of Graphic Design (New York) Vol. 5, No. 1, 1987
‘Back to Show and Tell,’ A?GA Journal of Graphic Design (New York) Vol. 4, No. 1, 1986
‘Special Graphic Parody Section,’ PRINT (New York) November/December, 1985
‘Type Loses Face,’ Adweek (New York) 7 October 1985, p. D44
‘Back in the USSR, or That Ukraine Type Really Knocks Me Out,’ A?GA Journal of Graphic Design (New York) No. 4, 1983
About the Artist
American artist and prizewinning graphic designer Paula Scher is a longstanding partner of the international design consultancy Pentagram. Her maps belie a different side to her creative talents. Dense, colourful and displaying a wealth of wordy detail, they conjure up a powerful sense of place that manages to suggest both popular opinion and personal significance. Scher is the first to acknowledge the subjectivity of these works, describing them as an antidote to the bureaucracy of design. Brimming with associations, facts and figures, they are a product of our modern age where information proliferates but often serves to confuse rather than confirm our understanding of the world.
Scher’s hand-pulled screenprints are beautiful renditions of her original painted maps, made in collaboration with Andy Warhol’s master printer Alexander Heinrici. She is deeply involved in the printmaking process, and each limited edition print is inspected, signed, numbered and dated by the artist and accompanied by a certificate of authenticity.

Format:Paperback
Language:English
ISBN:0823021629
ISBN13:9780823021628
Release Date:May 1992
Publisher:Watson-Guptill Publications
Length:160 Pages
Weight:1.40 lbs.
Dimensions:0.7" x 8.3" x 11.0"