Pete Dyson 308606, Rory Sutherland 90509 - Transport for Humans
Schrijver: | Pete Dyson 308606, Rory Sutherland 90509 |
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Titel: | Transport for Humans |
ISBN: | 9781913019358 |
Taal: | Engels |
Uitgever: | London Publishing Partnership |
Bijzonderheden: | Goed, 2021, Paperback, 288p |
Prijs: | € 9,00 |
Verzendkosten: | € 4,50 (binnen Nederland) |
Meer info: |
Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.
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