Byron Sharp 162153 - How Brands Grow What Marketers Don't Know
| Schrijver: | Byron Sharp 162153 |
|---|---|
| Titel: | How Brands Grow What Marketers Don't Know |
| ISBN: | 9780195573565 |
| Taal: | Engels |
| Uitgever: | Oxford University Press Australia |
| Bijzonderheden: | Goed, Gekartonneerd met stofomslag, 246p |
| Prijs: | € 20,00 |
| Verzendkosten: | € 4,50 (binnen Nederland) |
| Meer info: |
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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