Martin Lambie-nairn - Brand identity for television with knobs
| Schrijver: | Martin Lambie-nairn |
|---|---|
| Titel: | Brand identity for television with knobs on |
| ISBN: | 9780714834474 |
| Taal: | Engels |
| Uitgever: | Phaidon |
| Bijzonderheden: | Goed, 1997, Linnen band met stofomslag, 240p |
| Prijs: | € 25,00 |
| Verzendkosten: | € 3,50 (binnen Nederland) |
| Meer info: |
Martin Lambie-Nairn is the world's leading exponent of television graphic design, and he has been responsible for a range of award-winning identities for TV stations and channels internationally. In this book he offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.
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