Service oriented architecture (SOA) is the most important¿and most misunderstood¿influence on information technology (IT) strategy and enterprise architecture, a critical discipline to make Web services, and services in the general sense, work together to help organizations plan, implement, and achieve SOA value. Service Oriented Architecture: A Planning and Implementation Guide for Business and Technology clarifies and simplifies this complex topic¿and complex organizational goal¿unlike any other book, with extensive treatment that equips managers to proactively realize the business goals they are seeking from SOA. Service Oriented Architecture: A Planning and Implementation Guide for Business and Technology is applicable to all industries, technology platforms, and operating environments. It fills a need with excellent guidance from authors Eric Marks and Michael Bell, whose complementary SOA perspectives¿Marks with a business and strategic perspective and Bell with a technical and architecture perspective¿create a unified language of business that reconciles the semantic and linguistic barriers between the business and IT communities. With case studies based on the authors experiences, this logically organized and well written field guide is packed with real world implementation advice for newcomer or veteran business managers and IT executives, including how to:Conceptualize and understand services in an SOA context, with an SOA vision, strategy, and road mapIdentify major business challenges that SOA resolvesFocus your SOA effortsIdentify, model, and implement servicesEstablish your SOA technology and services integration modelDefine SOA governance, organization, and behavioral modelsDevelop an architecture organization modelAchieve SOA business valueService Oriented Architecture: A Planning and Implementation Guide for Business and Technology is the lasting SOA reference guide that IT executives, architects, team leaders, and developers will turn to for its enduring relevance and pragmatic approach to the organizational and cultural issues of SOA.