The World According to concreteTimo de Rijk (ed.)Concrete Architectural Associates is one of today's most innovative design firms. This ambitious Amsterdam-based firm gained worldwide fame with its cutting -edge interior designs. Concrete deals with all facets of design and endeavours to provide a total approach to commercial projects. The modus operandus and fascinations of Concrete's designers are remarkable. Concrete believes in an extremely logical execution of its ideas, resulting in a methodology that is a crossover of architecture, advertising, fashion and product design, with an admixture of elements from 'popular culture'. This liberating outlook and its thorough implementation mean that Concrete represents a radical innovation in Dutch and international designs for entertainment and seduction.This richly illustrated volume is a project realized in collaboration with a diversity of leading authors, designers, artists and photographers. It includes documentation of almost all of concrete's striking and renowned projects, including the Supperclub nightclub/restaurant (Amsterdam, Cruise, Rome,San Francisco, Bodrum); De Lairesse Pharmacy (Amsterdam); restaurants and shops at the Mercedes-Benz Museum (Stuttgart);Oberfluss design hotel (Bremen), Hyundai (Seoul); Centraal Museum (Utrecht); Van Gogh Museum (Amsterdam); shop interiors for Rituals Home & Body Cosmetics (worldwide), Australian Homemade (worldwide), The Coffee Company (Amsterdam), and Laundry Industry (London).A Source of inspiration for architects, interior designers and everyone with an interest in contemporary culture.