BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 100 product design luminaries, BREAKING IN® gives you an unfair advantage over the rest.

- Get specific advice from the exact people you want to work for.
- Learn what Creative Directors are looking for in your portfolio.
- Avoid the common traps that most portfolios fall into.



BREAKING IN® contains interviews with:


Yves Behar, fuseproject;


Chris Bangle, Chris Bangle Associates;


Ralph Gilles, Chrysler;


Moray Callum, Ford;


Neil Brooker, DesignworksUSA;


Blaise Bertrand, IDEO;


Jonas Damon, frog;


Robert Brunner, Ammunition;


Jason Mayden, Brand Jordan, Nike;


Michael Young, Michael Young;


Mike Simonian, Mike & Maaike;


Kyle Swen, Astro Studios;


Gadi Amit, NewDealDesign;


Don Norman, Nielsen Norman Group;


Jonah Becker, HTC;


Howard Nuk, Samsung North America;


Dan Harden, Whipsaw;


Sohrab Vossoughi, Ziba;


Dick Powell, Seymourpowell;


Michael DiTullo, DEI Holdings;


Laurene Leon Boym, Boym Partners;


Allan Chochinov, core77.com & SVA;


Felicia Ferrone, fferrone design;


Sigi Moeslinger & Masamichi Udagawa, Antenna;


David Fellah, DesignIt;


Paul Bradley, frog;


Alfonso Albaisa, Infiniti;


Achim Badstuebner, Mercedes-Benz;


Alberto Villarreal, Google;


Gianfranco Zaccai, Continuum;


Maarten Baas, Studio Maarten Baas;


Klaus Tritschler, ICON Aircraft;


Christopher Chapman, Hyundai;


Max Burton, MATTER;


Donald Strum, Michael Graves Design Group;


Derek Jenkins, Mazda;


Stuart Macey, Hyundai & Author of H Point;


Stuart Karten, Karten Design;


Ravi Sawhney, RKS Design;


Brad Richards, Ford;


Ernesto Quinteros, Johnson & Johnson;


Nasahn Sheppard, REI;


Todd Ellis, Puma;


Ken Musgrave, Dell;


Jerome Mage, Mage Design;


Luca Casini, Luca Casini Design Studio;


Branko Lukic, NONOBJECT;


Klaus Rosburg, SONIC Design;


Curt Bailey, Sundberg-Ferar;


RitaSue Siegel, RitaSue Siegel Resources;


Imre Molnar, College for Creative Studies;


Bob Worrell, Worrell;


Bodo Sperlein, Bodo Sperlein;


Pip Tompkin, Pip Tompkin Design;


Harm-Willem Hogenbirk & Marc Nagel, Pilotfish;


Robert Arko, A+O;


Edwin James, PSA Peugeot Citroen;


Brian Ling, Design Sojourn;


Andrew Deming & Rachel Gant, Yield Design;


Chelsia Lau, Ford;


Rhys Newman, HERE/Nokia;


Bryon Fitzpatrick, College for Creative Studies;


Bill Barranco, Autovision;


Eric Chan, ECCO Design;


Philip Leung, Altitude;


Brian Stephens, Design Partners;


Tylor Garland, Boombang;


Marianne Grisdale, TEAMS Design;


Paul Hatch, TEAMS Design;


Roland Boal, Priestmangoode Design China;


Mary Reid, Kohler;


Michiel Knoppert, Dell;


Myk Lum, LDA;


Fritz Frenkler, f/p design;


Christopher Benjamin, Chrysler;


Adam Bazydlo, Ford;


Mugendi M'Rithaa, Cape Peninsula University of Technology;


Lindsay White Funk, Vans;


Brian Kutsch, Lacoste;


Todd Herlitz, Radio Flyer;


Julie Heard, Mixer Design Group;


Dr. Mark Breitenberg, Art Center;


Anton Ljunggren, BioLite;


Chris Zarlenga, Hyundai;


Ronald Lewerissa, FLEX/the INNOVATIONLAB;


Paul Backett, Evolve Collaborative;


Demetrius Romanos, Targus;


Rajat Shail, Honeywell;


Matthew Paprocki, Goodhatch;


Tom Matano, Academy of Art University;


Gary Natsume, Magic Leap;


Tjeerd Veenhoven, Studio Tjeerd Veenhoeven;


Lambert Kamps, Lambert Kamps Art & Design;


Craig Vogel, DAAP: University of Cincinnati;


Jason Hill, Founder, Eleven;


Alexander Pelikan, PeLiDesign;


Thomas Degn, Umea Institute of Design;


Kim Karlsrud, COMMONstudio;


Matt Corrall, DNV GL;


Leonardo Massarelli, Questto|No;


Daniel Tomicic, Scuderia Zagreb;


Cathy Karry, Art Center;


Thornton Lothrop, Design Central;


Anne Marie Boutin, APCI; and


Pam Nyberg, Humana.