From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a powerful manifesto on business strategy for today’s top executives, entrepreneurs, and leaders: Pivot or Die. As CEO of the Consumer Technology Association®, owner and producer of CES®, Gary Shapiro offers unparalleled CEO insights from his front-row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the technology industry, he knows that leaders who make it have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at business innovation and the development of groundbreaking technology. Along the way, Shapiro offers a proven framework for agile leadership to help leaders in technology and beyond stay flexible and responsive: The startup pivot: how startups can shake up industries and maximize the advantage of new ideas The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors In laying out each of these pivots, Shapiro shares unique leadership lessons on managing change, empowering leaders to shift mindsets and steer their organizations to success in an increasingly competitive environment.