'Trust me - no other book makes the subject as simple and clear. ' Jamie Reeve, Chairman, The Great Little Trading Company 'It's like a fog has been lifted... I suddenly get it and I'm only at page ten.' Paul Sanett, Development Director, Europe and Africa, Hilton Worldwide ‘This is a great book – it does what it says on the can!’ John Bates, Adjunct Professor of Entrepreneurship, London Business School Accounting is not as technical and complex as you may think and is actually based on very simple principles that anyone can understand. Once you know and understand these principles, you will be amazed at how easy it is. With over 100,000 copies sold worldwide, and now fully updated, this bestselling book is for anyone including students, investors and company owners. In this simple, easy -to-absorb book, Anthony Rice guides you, step by step, through all the key accounting principles and concepts. Quickly understand and master: · profit & loss, balance sheet and cash flow statements and how they are connected; · how to set about keeping your own accounts; · how to analyse a company’s financial position and performance; · the accounts of stock-exchange listed companies. Additional free content, tools and support are available at

The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background. Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.