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PR and Strategic Communication in the Age of AI Artificial Intelligence is revolutionizing the field of public relations, reshaping media strategies, crisis management, and audience engagement. AI and Strategic Communication explores how AI is transforming communication practices, from automating tasks and analyzing data to influencing public perception and decision-making. Contributions by leading scholars and practitioners examine AI's role in shaping the future of PR while offering critical insights into its opportunities, challenges, and ethical considerations. With real-world case studies and cutting-edge research, AI and Strategic Communication delves into AI's impact on corporate communication, activism, misinformation, and media ethics. It provides practical frameworks for integrating AI into PR strategies while maintaining transparency, accountability, and human oversight. Covering topics such as algorithmic bias, AI-driven storytelling, and the evolving relationship between technology and truth, this comprehensive resource equips readers with the knowledge to navigate the digital communication landscape responsibly. Providing the insights necessary to understand and leverage AI's growing influence in the communication industry, AI and Strategic Communication is a must-have for students, scholars, and professionals in public relations, media studies, and strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.