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PREDICTIVE ANAir ICS: Microsoft Excel Excel predictive analytics for sertous data Crunchers!

The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your business win. You don't need multimullon-dollar software. All the tools you need are availabie im Microsoft Excel, and all the knowledge and skills are right here, in this book!

Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real-world problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, showing how to gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS

You'll get an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code—much of tt open-source—to streamlhine several of this book's most complex techniques.

Step by step, you'll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you'll gain a powerful competitive advantage for your company and yourself.

e Learn both the “how” and “why” of using data to make better tactical decisions

* Choose the right analytics technique for each problem

e Use Excel to capture live real-time data from diverse sources, including third-party websites e Use logistic regression to predict behaviors such as “will buy” versus “won't buy”

e Distinguish random data bounces from real, fundamental changes

e Forecast time series. with smoothing and regression

e Construct more accurate predictions by using Solver to find maximum likelthood estimates

« Manage huge numbers of variables and enormous datasets with principal components analysis and Varimax factor rotation

e Apply ARIMA (Box-Jenkins) techniques to build better forecasts and understand their meaning

Conrad Carlberg is a multiple recipient of Microsoft's Most Valuable Professional (MVP) award for Microsoft Excel. He has written 11 books about quantitative analysis with Excel, including Statistical Analysis: Microsoft® Excel 2010, His company (at conradcarlberg.com) specializes in custom statistical and analytical problems ranging from inventory control to real-estate market segmentation. Carlberg holds a Ph.D. in statistics from the University of Colorado and has 25 years of experience in applying advanced analytic techniques.