Huub van Osch - Different brains, different approach
| Schrijver: | Huub van Osch |
|---|---|
| Titel: | Different brains, different approach |
| ISBN: | 9789063694357 |
| Uitgever: | BIS Publishers B.V. |
| Bijzonderheden: | Paperback, conditie: goed, Successful Neuro Advertising for Male and Female |
| Prijs: | € 14,95 (Excl. verzendkosten) |
| Meer info: |
Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long qu
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