This book offers a visual and chronological survey of Swiss wristwatch design throughout the 20th century. Using original trade catalogues and vintage advertisements, Brunner and Pfeiffer-Belli illustrate the myriad forms of cases, dials, hands, and styles from renowned Swiss houses such as Omega, Longines, Breitling, Zenith, Doxa, Universal, Movado and others. A price guide is included, making this a valuable reference for collectors, historians, and designers alike. Swiss Wristwatches traces the development of Swiss watch design across decades via nearly 650 photographs drawn from historic catalogs and advertisements. It systematically presents case shapes, dial layouts, hands, and stylistic trends, showing how Swiss manufacturers adapted and innovated. The book is organized year by year, allowing readers to follow design shifts and correlate these with brand histories. In addition, the included price guide gives context on the market value of various models. The publication is richly illustrated and serves both as a design reference and a collector?s tool. Gisbert L. Brunner (born 1947) is a leading German horological expert, author, and collector. He has specialized in wristwatch history and design, contributing to numerous reference books on Swiss brands, and has served on editorial boards of major horology publications. Christian Pfeiffer-Belli is a Swiss/German watch historian and writer who has collaborated with Brunner on multiple authoritative works about Swiss watch brands and design. Together they combine in-depth technical knowledge with a passion for vintage catalog material and brand lore.