Hallberg, Garth - All consumers are not created equal
| Schrijver: | Hallberg, Garth |
|---|---|
| Titel: | All consumers are not created equal |
| ISBN: | 9780471120049 |
| Uitgever: | Groothandel / BESTEL |
| Bijzonderheden: | Gekartonneerd met stofomslag, conditie: goed, the differential marketing strategy for brand loyalty and profits |
| Prijs: | € 10,00 (Excl. verzendkosten) |
| Meer info: |
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
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