Paul J. Russell - Field Visual Merchandising Strategy
| Schrijver: | Paul J. Russell |
|---|---|
| Titel: | Field Visual Merchandising Strategy |
| ISBN: | 9780749472641 |
| Uitgever: | Kogan Page Ltd |
| Bijzonderheden: | Paperback, conditie: goed, Developing a National In-store Strategy Using a Merchandising Service Organization |
| Prijs: | € 14,95 (Excl. verzendkosten) |
| Meer info: |
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standa
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