What do the world s most successful companies and organizations have in common? And what are the real takeaways to use in your own business?

John Spence, trusted advisor, strategist, and consultant, has spent decades helping business owners and managers cut through the clutter to determine the core needs for creating and sustaining a successful organization. Real solutions aren t necessarily complex, but they are critical, and with John Spence s guidance, they can even be made simple.

In Awesomely Simple, Spence helps you take a hard look at your business and evaluate how it is succeeding in the six areas most critical for lasting success. Every organization, no matter what its size or sector, must excel in cultivating:

Vivid Vision

Best People

A Performance Oriented Culture

Robust Communication

A Sense of Urgency

Extreme Customer Focus


Focusing on these fundamentals, Spence breaks down each principle to readily understandable action items, offering countless tools, strategies, and measurements of success to make these concepts both come alive and be put into practice. By bridging the knowing doing gap, Spence shows how to develop tailored plans in easy to follow steps that will allow you to dramatically improve the success of your company.

Whether you are solidly weathering the current economy or struggling through it, Spence s straightforward, uncomplicated approach shows anyone how to turn big ideas into action and performance.

Business strategy and success don t haveto be unattainable goals; they can be awesomely simple.