‘I’ve always examined how people dress. Exactitudes put it in order for me.’ — Demna, creative director of Gucci

30 years of style, identity and dress codes in 1 iconic book

The final edition: more than 2000 portraits in 202 series

Exactitudes – Final Edition is the culmination of a unique project that has captivated audiences worldwide for three decades. In their signature grid, Ari Versluis and Ellie Uyttenbroek have been documenting the striking similarities in how people dress and express themselves since 1994. Across more than 200 series, they have mapped the visual codes of subcultures and communities with unparalleled precision and an innate talent for acute observation.

Both a time capsule and an artwork, Exactitudes reveals the paradox of standing out by fitting in. It is an invaluable source for fashion designers, a groundbreaking sociocultural project as well as an endless source of wonder, never failing to spark conversation. Sharp, witty, and deeply human, this exclusive collector’s edition distils thirty years of style, identity and dress codes into one iconic book.

‘I’ve always examined how people dress. Exactitudes put it in order for me.’ — Demna, creative director of Gucci

‘Ari Versluis and Ellie Uyttenbroek group together people with similar aesthetics and obsessions, generally perceived as underground or countercultural, and photograph them in neat portraits that are displayed in a three-by-four grid. The message seems clear: No matter your taste, age, or location, you’re not alone.’ — Steff Yotka, Vogue

‘They’re fantastically good at pattern-recognition – these trainers, that haircut plus, vitally, that pose.’ — Peter York, The Independent