Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Learn to:

Become more influential in the workplace
Develop effective listening and rapport-building techniques
Adapt to your listener's style
Use persuasive language to reach your goal
How to win people over and get them to follow you anywhere

Charm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.

The something that's special – get a handle on the qualities people find most compelling and learn to integrate them into your presentation
Click! – establish a connection with your listener, make your case, and display your credibility and expertise
Listen and learn – become an active listener and zero in on what really matters to your audience
Evolve and adapt – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you
Master the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by example
It's not just what you say – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it
Open the book and find:

How to master body language, style and tone
The way to use key words and behaviours that have an impact
Ways to find common ground and establish a connection
How to capture their attention and keep them interested
Advice on putting yourself across convincingly
How to get things done through others
What makes others tick
The secret of adapting an approach to any audience on the fly