Kesselskramer - Advertising for People Who Don't Like Advertisi
| Schrijver: | Kesselskramer |
|---|---|
| Titel: | Advertising for People Who Don't Like Advertising |
| ISBN: | 9781856698252 |
| Taal: | Engels |
| Uitgever: | Laurence King Publishing |
| Bijzonderheden: | Goed, 2012, Hardcover, 240p |
| Prijs: | € 12,50 |
| Verzendkosten: | € 3,50 (binnen Nederland) |
| Meer info: |
This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.
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