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Kesselskramer - Advertising for People Who Don't Like Advertising
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| Schrijver: | Kesselskramer |
|---|---|
| Titel: | Advertising for People Who Don't Like Advertising |
| ISBN: | 9781856698252 |
| Uitgever: | Laurence King Publishing |
| Bijzonderheid: | Goed, 2012, Hardcover, 240p |
| Prijs: |
€ 12,50
€ 3,50
|
| Meer info | This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break. |
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