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Wheeler, Alina - Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands
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| Afbeelding: |
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| Schrijver: | Wheeler, Alina |
| Titel: | Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands |
| ISBN: | 9780471746843 |
| Uitgever: | John Wiley & Sons |
| Bijzonderheid: | 2006, hardcover, 280pp, mooi exemplaar, 29x22cm |
| Prijs: | € 16,00 |
| Meer info | This innovative approach -- blending practicality and creativity -- is now in full-color!From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. |
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