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Blythe, Jim - Consumer Behaviour
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| Schrijver: | Blythe, Jim |
| Titel: | Consumer Behaviour |
| ISBN: | 9781446266458 |
| Uitgever: | Sage |
| Bijzonderheid: | 2013, 2nd.ed., 450 pp., paperback. NIEUWSTAAT |
| Prijs: | € 49,50 |
| Meer info | Nieuwstaat. Why do you choose the things you buy such as this textbook, a smartphone or an item of clothing? How often, where and instead of what? What do you consider a trivial necessity or a fun luxury? What do you do with products once youve purchased them? When do you decide to dispose of them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly written full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. If youre looking for relief theres lots of fun case studies along the way from global brands such as Facebook, Apple and Amazon Kindle. Once youve read it youll notice consumer behaviour in action all the time, and be one step ahead next time you make a big purchase. But to help you become a pro there are Consumer Behaviour in Action boxes in every chapter. If you want to be top of the class you can push yourself that little further by reading the Challenging the Status Quo asides which will test your critical thinking and problem solving skills. |
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