Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel BoekNed.nl.
Rogers, Everett M. - Diffusion of innovations
De vraag gaat over de volgende titel:
| Afbeelding: |
|
|---|---|
| Schrijver: | Rogers, Everett M. |
| Titel: | Diffusion of innovations |
| ISBN: | 0029266505 |
| Uitgever: | New York : Free Press, London : Collier Macmillan |
| Bijzonderheid: | 1983, Zeer goed, Met bibliogr., ill, 1e uitg.: 1962, Ook o.d.t.: Communication of innovations / with F.F. Shoemaker. - 1971; xix, 453 p, 25 cm; gebonden - bound - hard cover; met stofomslag - with dust wrappers - dust jacket |
| Prijs: |
€ 20,00
€ 4,60
|
| Meer info | Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances-a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990's, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Inte |
| Boek bekijken | |
De verkoper zal binnen 3 werkdagen contact met u opnemen om de koop verder af te handelen.