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Roßberger, Thomas - Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm. A Qualitative Study on Sporting Goods Industry - A Qualitative Study on Sporting Goods Industry
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| Schrijver: | Roßberger, Thomas |
| Titel: | Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm. A Qualitative Study on Sporting Goods Industry - A Qualitative Study on Sporting Goods Industry |
| ISBN: | 9783736990340 |
| Uitgever: | Cuvillier Verlag |
| Bijzonderheid: | 2015 152pp Paperback / softback |
| Prijs: |
€ 39,00
Gratis
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| Meer info | Annotatie The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allo Flaptekst The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ¿Blue Oceans¿ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding. |
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