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The new edition of the bestselling book for real estate agents, loan officers, SaaS companies and small businesses. In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith, delivers the ultimate exploration of the marketing and advertising tactics that are working the best right now for generating higher quality leads that are easier to convert. Smith researched and tested the latest and most popular platforms, including TikTok, YouTube and Instagram, plus studied the most effective sales techniques, tools and scripts. IN THIS BOOK, YOU'LL LEARN TO: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide, The Conversion Code is also a fantastic resource for sales leaders, marketing managers, founders, business owners and anyone else with a team who is responsible for growing revenue.