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Flom, Jonathan - Act Like It's Your Business - Branding and Marketing Strategies for Actors
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Afbeelding: | |
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Schrijver: | Flom, Jonathan |
Titel: | Act Like It's Your Business - Branding and Marketing Strategies for Actors |
ISBN: | 9780810891593 |
Uitgever: | Scarecrow Press |
Bijzonderheid: | 2013 264pp Paperback / softback |
Prijs: |
€ 36,70
Gratis
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Meer info | Flaptekst In Act Like It's Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. The book also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs, as well as provides insight and guidance on how to approach agents, auditions, and casting directors. Structured logically and step-by-step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts. |
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