Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel Boekstra.
Cannon, Joseph, Perreault, William, McCarthy, E. Jerome - Essentials of Marketing ISE
De vraag gaat over de volgende titel:
Schrijver: | Cannon, Joseph, Perreault, William, McCarthy, E. Jerome |
---|---|
Titel: | Essentials of Marketing ISE |
ISBN: | 9781266124983 |
Uitgever: | McGraw-Hill Education |
Bijzonderheid: | 2023 834pp Paperback / softback |
Prijs: |
€ 81,70
Gratis
|
Meer info | Flaptekst Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: . Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. . Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. . Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. . Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. . Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides. |
Boek bekijken |
Verzendkosten 1,75 euro per zending binnen Nederland, vanaf 19,90 euro GEEN verzendkosten binnen Nederland.
Verzendkosten Belgiƫ 3,95 euro per zending.
Bij bestellingen van 10 euro of minder zijn de verzendkosten hoger; zie vermelding bij het boek.
Speciale verzoeken? Meestal geen punt, vermeld ze in het veld opmerking.
De actuele levertijd kunt u vinden op onze website.
De verkoper zal binnen 1 werkdag contact met u opnemen om de koop verder af te handelen.