Stel een vraag
Met het formulier hier onder kunt u contact op nemen met boekwinkel Boekstra.
Javaid, Junaid - The Bottom of the Pyramid. A case study on marketing products and services
De vraag gaat over de volgende titel:
Schrijver: | Javaid, Junaid |
---|---|
Titel: | The Bottom of the Pyramid. A case study on marketing products and services |
ISBN: | 9783668032040 |
Uitgever: | GRIN Verlag |
Bijzonderheid: | 2015 32pp Paperback / softback |
Prijs: |
€ 25,40
Gratis
|
Meer info | Annotatie Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of Marketing Products or Services to the Bottom Flaptekst Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers. Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been observed that this untapped market has managed to grab the attention of various MNCs across the globe due to its vast opportunities. But the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. |
Boek bekijken |
Verzendkosten 1,75 euro per zending binnen Nederland, vanaf 19,90 euro GEEN verzendkosten binnen Nederland.
Verzendkosten Belgiƫ 3,95 euro per zending.
Bij bestellingen van 10 euro of minder zijn de verzendkosten hoger; zie vermelding bij het boek.
Speciale verzoeken? Meestal geen punt, vermeld ze in het veld opmerking.
De actuele levertijd kunt u vinden op onze website.
De verkoper zal binnen 1 werkdag contact met u opnemen om de koop verder af te handelen.