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Thaler, Richard H., Sunstein, Cass R. - Nudge. Improving Decisions About Health, Wealth, and Happiness
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| Schrijver: | Thaler, Richard H., Sunstein, Cass R. |
| Titel: | Nudge. Improving Decisions About Health, Wealth, and Happiness |
| ISBN: | 9780300122237 |
| Uitgever: | Yale University Press |
| Bijzonderheid: | 2008, 304pp, Gebonden/hardcover/ first edition |
| Prijs: |
€ 6,50
€ 4,50
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| Meer info | Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist and Nobel Laureate[1] Richard H. Thaler and Harvard Law School Professor Cass R. Sunstein, first published in 2008. In 2021, a revised edition was released, subtitled The Final Edition. The book draws on research in psychology and behavioral economics to defend libertarian paternalism and active engineering of choice architecture.[2][3][4][5] The book also popularised the concept of nudge theory.[6] A nudge, according to Thaler and Sunstein is any form of choice architecture that alters people's behaviour in a predictable way without restricting options or significantly changing their economic incentives. To count as a mere nudge, the intervention must require minimal intervention and must be cheap.[7][8] The book received largely positive reviews. The Guardian described it as "never intimidating, always amusing and elucidating: a jolly economic romp but with serious lessons within."[9] It was named one of the best books of 2008 by The Economist.[10] |
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