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Koert Breebaart - 5 Steps to Customer Centricity The path to well informed customer experience decisions
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| Schrijver: | Koert Breebaart |
| Titel: | 5 Steps to Customer Centricity The path to well informed customer experience decisions |
| ISBN: | 9781105253973 |
| Uitgever: | Lulu.com |
| Bijzonderheid: | Goed, 2012, Paperback, 198p |
| Prijs: |
€ 10,00
€ 3,50
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| Meer info | Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied. |
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