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COOPER, DONALD R. / SCHINDLER, PAMELA S. - Business Research Methods
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| Schrijver: | COOPER, DONALD R. / SCHINDLER, PAMELA S. |
|---|---|
| Titel: | Business Research Methods |
| ISBN: | |
| Uitgever: | McGraw-Hill, 2006, 9e, internationale editie. |
| Bijzonderheid: | 744p., soft cover. Met tabellen/grafieken, index, glossary en trefwoordenlijst. Milde gebruikerssporen omslag - Stevig - prima exemplaar. |
| Prijs: | € 15,00 |
| Meer info | "Bringing Research to Life reveals research in the trenches. Much of research activity isn't obvious or visible. These opening vignettes are designed tot take the student behind the door marked Research. Through the activities of the principals at Henry & Associates, students learn about research projects, many that were revealed to the authors off the record. The characters and names of companies are fictional, but the research activities they describe are real - and happening behind the scenes in hundreds of firms every day..." |
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